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Northbeam alternative

Northbeam vs SmartSeller

SmartSeller teamE-commerce operators for 10+ yearsUpdated 4 min read
SmartSellervsNorthbeam
Quick answer

Northbeam is an enterprise marketing-measurement platform (multi-touch attribution, media mix, creative analytics) starting at $1,500/month. SmartSeller measures something else: real profit per product, and what to reprice, discount or restock. If you spend heavily on ads, you may need Northbeam; if your question is product profit, SmartSeller costs far less.

On this page

Should you choose Northbeam or SmartSeller?

Choose Northbeam if…

  • You spend six figures a month on ads across channels.
  • You need multi-touch attribution and media-mix modeling.
  • You have a media team that will act on it daily.

Choose SmartSeller if…

  • You need to know which products and promotions make money.
  • Ad spend is a smaller part of your costs.
  • You want something useful today for $0 to $449/month.

How do Northbeam and SmartSeller compare?

Feature
Northbeam
SmartSeller
Pricing & plans
Best for
High-ad-spend brands
Merchants deciding price, promos and stock
Pricing model
By data volume / ad spend tiers
Flat by orders
Entry price
Starter $1,500/mo
$0, then $78/mo
Free plan
—No
✓Up to 500 orders/mo
Overage or GMV-based fees
Usage-based above limits
✓None
Contract
—
Monthly or annual
Profit decisions
Net profit by product
—No (marketing focus)
✓Yes
Price floor per SKU
—No
✓Starter
Promotion planner with safe discount limit
—No
✓Free
Restock ranked by profit
—No
✓Growth
Changes written back to Shopify
—No
✓Yes
Marketing & AI
Marketing attribution / pixel
✓MTA, MMM, creative
—No
Ad platform connectors
✓Yes
—No
AI assistant
ML models
✓Sidekick + in-app
MCP server for external AI tools
—
—Not yet
Works in Shopify Sidekick
—No
✓Yes
Platform
Platforms supported
Shopify and others
Shopify
Shopify App Store rating
—
New app, no reviews yet

Where is Northbeam stronger?

  • The most rigorous ad measurement in this list.
  • Media-mix modeling and creative analytics.
  • Built for large media budgets.

What does SmartSeller do that Northbeam doesn't?

Ad limits without ad connectors

Minimum ROAS and maximum CAC to break even, calculated from contribution margin. No pixel, no ad-account connection needed.

On Starter

Price floor per SKU and a list of products losing money

The minimum price each product needs after COGS, fees, shipping, returns and discounts, and the dollars drained per month by SKUs below it. Reprice to floor in one click, written back to Shopify (bulk on Growth).

On Starter

Promotion planner

The deepest safe discount for the store and each collection, with projected profit in dollars before the promo goes live and a warning when a promo pushes SKUs below their floor. Then the discount is created in Shopify inside the ceiling.

On Free

How much would each cost for my store?

Northbeam's published Starter plan is $1,500/month; SmartSeller ranges from $0 to $449/month. See Northbeam’s pricing page.

Orders/month
SmartSeller
500
$0 (Free)
3,000
$198 (Growth)
10,000
$198 (Growth)

Monthly list prices, before tax. Annual billing lowers both.

How do I switch from Northbeam to SmartSeller?

  1. 1

    Install SmartSeller. Orders, revenue, Shopify fees and the cost per item already in Shopify sync automatically.

  2. 2

    Fill the gaps the Tasks tab lists, starting with the highest-impact one: missing product costs, monthly expenses, gateway and pick-and-pack rules. The precision score shows how complete your numbers are. You can also type every product and its cost directly into SmartSeller.

  3. 3

    Run both side by side for your 14-day Growth trial and compare decisions, not dashboards. You can keep Northbeam for ad measurement.

Frequently asked questions

Is SmartSeller a Northbeam alternative?

Only if you need profit decisions rather than attribution. SmartSeller doesn't measure ads; it measures profit per product and tells you what to reprice, discount or restock.

What's a cheaper alternative to Northbeam for small Shopify stores?

If you don't spend heavily on ads, you may not need ad measurement at Northbeam's level. SmartSeller is free up to 500 orders a month and costs at most $449 a month.

Does SmartSeller do multi-touch attribution?

No.

Can I use both?

Yes. Use Northbeam for ad measurement, and SmartSeller for product profit, pricing, promotions and stock.

What is a break-even ROAS and how does SmartSeller calculate it?

It's the revenue each $1 of ad spend must bring back for a campaign to break even. SmartSeller calculates it as 1 ÷ your contribution margin, from your own Shopify data, with no ad-account connection.

Other comparisons

See your real profit in about five minutes.

Free up to 500 orders a month. No overage fees, ever.