# TrueProfit vs SmartSeller (TrueProfit alternative)

> Canonical page: https://www.gosmartseller.com/trueprofit-alternative · This file is a machine-readable version for AI assistants and crawlers.

Last updated: 2026-10-13

TrueProfit is a well-reviewed net-profit tracker for Shopify, priced from $35/month by order volume with per-order overage above each plan. SmartSeller has a free plan, no overage fees, and goes past tracking: it sets a price floor for every product, a safe discount limit for promotions and a restock order by profit.

## Should you choose TrueProfit or SmartSeller?

**Choose TrueProfit if…**
- you mainly want a clean real-time net profit dashboard
- you want a mobile app
- you track spend across many ad networks

**Choose SmartSeller if…**
- you want the app to tell you which products to reprice and to do it
- you want a fixed bill with no per-order surcharges
- you're planning promotions and want the safe discount before launch

## How do TrueProfit and SmartSeller compare? (as of October 2026)

|  | TrueProfit | SmartSeller |
|---|---|---|
| Best for | Merchants who want an accurate net-profit dashboard | Merchants who want profit decisions made and applied |
| Pricing model | By orders per month | By orders per month |
| Entry price | $35/mo (300 orders) to $200/mo (Enterprise) | $0, then $78/mo |
| Free plan | ✕ 14-day trial only | ✓ Up to 500 orders/mo |
| Overage or GMV-based fees | Per-order overage above plan (capped) | ✓ None |
| Contract | Monthly | Monthly or annual |
| Net profit by product | ✓ Yes | ✓ Yes |
| Price floor per SKU | ✕ No | ✓ Starter |
| Promotion planner with safe discount limit | ✕ No | ✓ Free |
| Restock ranked by profit | ✕ No | ✓ Growth |
| Changes written back to Shopify | ✕ No | ✓ Yes |
| Marketing attribution / pixel | Multi-touch on Enterprise ($200) | ✕ No |
| Ad platform connectors | ✓ 8 ad networks | ✕ No |
| AI assistant | Via MCP (ChatGPT, Claude) | ✓ Sidekick and in-app |
| MCP server for external AI tools | ✓ Yes | ✕ Not yet |
| Works in Shopify Sidekick | ✕ No | ✓ Yes |
| Platforms supported | Shopify | Shopify |
| Shopify App Store rating | 4.9 from ~780 reviews | New app, no reviews yet |

## Where is TrueProfit stronger?

- Years of reviews and a very high rating.
- iOS and Android apps.
- Direct ad-spend sync across 8 networks.
- Print-on-demand integrations (Printful, Printify, Gelato).

## What does SmartSeller do that TrueProfit doesn't?

- **Price floor per SKU and a list of products losing money** (On Starter): The minimum price each product needs after COGS, fees, shipping, returns and discounts, and the dollars drained per month by SKUs below it. Reprice to floor in one click, written back to Shopify (bulk on Growth).
- **Promotion planner** (On Free): The deepest safe discount for the store and each collection, with projected profit in dollars before the promo goes live and a warning when a promo pushes SKUs below their floor. Then the discount is created in Shopify inside the ceiling.
- **Inventory ranked by profit and cash** (On Growth): Restock by profit per day of cash tied up, an alert before a top-profit SKU runs out with the purchase order drafted, and dead stock tagged for clearance in one click.

## How much would each cost for my store?

TrueProfit publishes order-based tiers from $35 to $200 with overage. SmartSeller never charges more for going over a busy month inside the plan limit. Pricing: https://trueprofit.io/pricing

| Orders/month | SmartSeller |
|---|---|
| 500 | $0 (Free) |
| 3,000 | $198 (Growth) |
| 10,000 | $198 (Growth) |

Monthly list prices, before tax. Annual billing lowers both.

## Frequently asked questions

### Is there a TrueProfit alternative with a free plan?

Yes. SmartSeller is free up to 500 orders a month, with no time limit.

### Does SmartSeller charge overage fees like TrueProfit?

No. There are no per-order or GMV-based surcharges on any plan.

### What does SmartSeller do that TrueProfit doesn't?

It turns profit into actions: a price floor per product, a safe discount limit for promos and restock by profit, applied in Shopify in one click.

### Does SmartSeller sync ad spend like TrueProfit?

Not in v1. It calculates your break-even ROAS and maximum CAC from your margins without connecting ad accounts.

### Can I move my product costs from TrueProfit?

SmartSeller reads the cost per item you have in Shopify and lists any missing costs in its Tasks tab. You can also type every product and its cost directly into SmartSeller.


TrueProfit is a trademark of its owner. SmartSeller is not affiliated with TrueProfit. Spotted something out of date? Email support@gosmartseller.com.