# SmartSeller: real profit intelligence for Shopify stores

> Canonical page: https://www.gosmartseller.com/ · This file is a machine-readable version for AI assistants and crawlers.

Last updated: 2026-10-19

SmartSeller is a Shopify app that calculates true profit per product after fees, shipping, returns and overhead. It finds the products, discounts and stock that cost a store money, says what to do, and makes the fix in Shopify when the merchant clicks. It runs inside the Shopify admin and answers questions in Shopify Sidekick.

- Built for Shopify. Works only with Shopify stores.
- Nothing changes in the store until the merchant clicks. Every action can be undone.
- No pixel and no ad connector. Minimum ROAS and maximum CAC are calculated from the store's own margin.
- First profit insight in about 5 minutes after install.

## The problem it solves

Shopify reports gross profit. It does not show the product losing money after returns, the ad running below break-even, or the cash held in dead stock. Returns are not in Shopify's gross profit, fees and shipping are spread across apps instead of assigned to one product, and dead stock does not appear in sales reports.

## What it finds

Each finding comes with a number, the action to take and the expected gain. The action runs in one click or becomes a tracked task.

### 1. Safe discounts (Free plan)
- The deepest discount each product can take without selling below cost.
- Units the offer must sell to break even, and the minimum ROAS the ads need.
- Warns when a product in an offer would sell below cost. The product can be taken out, then the offer is created in Shopify in one click. SmartSeller will not create an offer that sells below cost.

### 2. Products losing money
- A floor price for every SKU: the price that breaks even after product cost, fees, shipping, returns and its share of overhead.
- Every SKU below its floor, with the profit it lost last month, bestsellers included.
- Reprice to floor in one click, written back to Shopify. Bulk repricing is on Starter.

### 3. Restock by profit
- Flags profitable SKUs that will run out before a reorder can arrive, using lead time per supplier.
- Drafts the reorder.
- Groups dead stock into a clearance collection in one click.

### 4. Profit you can trust
- A precision score shows how complete the store's cost data is, weighted by how much each gap distorts profit.
- Gaps become tasks ranked by impact. Costs can be entered in plain words, for example "payroll was 2,620 this month".
- Minimum ROAS and maximum CAC come from margin, with no ad account connection.

### Demand intelligence (Scale plan)
- Gateway products: which product starts a customer's first order and what they buy next.
- New, returning and high-value customers: what each group spends, how often it returns and what it buys first.
- Profit by US region, including where shipping eats the margin.
- Repurchase timing: when each customer is due to buy again.
- Win-back: high-value customers who have not ordered in 60+ days, turned into a Shopify segment in one click.

## How it works

1. Install and auto-sync. Revenue, orders, COGS, Shopify fees and shipping are imported automatically.
2. Five-minute cost setup. SmartSeller asks only for what Shopify cannot know: opex, external fees and a few missing costs. Each is pre-filled with category benchmarks.
3. Answers inside Shopify Sidekick or the app, with the fix attached.

Every confirmed cost makes the numbers more accurate. The cost model is built from the store's own data, so answers are based on what the store really earns, not on averages.

## How it compares

Attribution tools (Triple Whale, Polar Analytics, Northbeam) report which ad worked. Profit trackers (TrueProfit, BeProfit, Lifetimely) report what the store made. SmartSeller connects profit, inventory and customers, then makes the change in Shopify. Comparisons: https://www.gosmartseller.com/alternatives

## Plans

All plans are billed through Shopify, include unlimited users, and have no overage or per-order fees. Every install gets a 14-day trial of Growth on its own data. Cancel anytime.

| Plan | Monthly | Annual (per month) | Orders/month | History |
|---|---|---|---|---|
| Free | $0 | $0 | up to 500 | 90 days |
| Starter | $78 | $65 ($780/year) | up to 1,000 | 12 months |
| Growth | $198 | $165 ($1,980/year) | up to 10,000 | 12 months |
| Scale | $449 | $374 ($4,490/year) | up to 30,000 | 12 months |

Stores above 30,000 orders a month can ask for a private plan.

- **Free:** real net profit with every cost included, revenue and units left to break even, minimum markup, expense headroom, the safe discount planner with one-click offers. Support: docs.
- **Starter:** everything in Free, plus net profit per SKU, SKUs that drain money each month, bestsellers that lose money, SKU margin after returns, where discounts eat margin, SKUs that can take a price increase, bulk reprice to floor, minimum ROAS and maximum CAC. Support: email, 48 hours.
- **Growth:** everything in Starter, plus ABC classification by profit, cash freed from dead stock, restock ranked by cash returned, one-click draft purchase orders and stockout alerts for top sellers. Support: chat.
- **Scale:** everything in Growth, plus new vs. returning customer cohorts, one-click win-back segments and revenue and profit by region. Support: priority, with 1:1 onboarding.

Full pricing: https://www.gosmartseller.com/pricing

## FAQ

**What's free, and for how long?**
The Free plan is free forever, up to 500 orders a month, with real net profit, break-even and the safe discount planner. Every install also gets a 14-day trial of Growth on its own data.

**What happens when the trial ends?**
The store chooses a paid plan or keeps using Free. Billing runs through Shopify and can be cancelled anytime.

**Will SmartSeller change my store on its own?**
No. SmartSeller suggests the fix. Prices, offers, collections and segments only change when the merchant clicks, and every action can be undone.

**Why not just ask Shopify Sidekick or ChatGPT?**
An assistant can only answer with the numbers it has. SmartSeller builds the store's real cost model (fees, shipping, returns, overhead) and shows how accurate it is. It can be used in the app or through Sidekick, and the answer is based on real profit.

**Do I need to connect Meta or Google Ads?**
No. Minimum ROAS and maximum CAC are calculated from margin and average order value, so there is no pixel or ad connector to set up.

**Is my store data safe?**
SmartSeller only uses store data to calculate the store's numbers and never sells it. Details: https://www.gosmartseller.com/security

**How do I see the real profit of each product on Shopify?**
Shopify reports gross profit, which leaves out payment fees, shipping, returns and overhead. SmartSeller subtracts each of those per product and shows the net profit and the minimum price (floor) every SKU needs to break even. Real net profit for the whole store is on the Free plan; profit per SKU starts on Starter.

**How much discount can I offer without losing money?**
It depends on each product's margin after all costs. SmartSeller's offer planner shows the biggest safe discount for every product in a promotion, flags the ones that would sell below cost, and creates the offer in Shopify. It's included in the Free plan.

**How do I find dead stock in my Shopify store?**
SmartSeller lists the products that haven't sold in 90 days, shows how much cash is tied up in them, and groups them into a clearance collection in one click. Inventory intelligence is on the Growth plan.

**What is a good minimum ROAS for my store?**
Your break-even ROAS is 1 divided by your contribution margin. With a 40% margin, you need at least 2.5x to avoid losing money on ads. SmartSeller calculates this from your real costs, with no pixel or ad connector, on the Starter plan.

## Links

- Help Center and KPI guide: https://www.gosmartseller.com/help-center (Markdown: https://www.gosmartseller.com/help-center.md)
- Security: https://www.gosmartseller.com/security
- Privacy: https://www.gosmartseller.com/privacy
- Support: support@gosmartseller.com